The travel industry, pharma, fmcg, interior, telecom: you will Telemarketing List find it everywhere. British marketing consultant Gray Matter released the report 'In The Pink?' from. The report warns: “Gay consumers have different characteristics. Being Telemarketing List gay can influence their purchasing decisions, but it doesn't mean that every gay consumer is the same.” They added a very important condition: They may not all buy the same Telemarketing List products, but they can and will boycott a company they perceive as exploitative, hypocritical, or insensitive.
So – while their expenses may not be Telemarketing List the same, their NOT expenses may be. 2. Heterogeneity between segments To put it philosophically, in order to justify a different approach, the other approach must be justifiable. heterogeneity One wise blogger noted, “marketing {wine} to the gay community is not rocket science. You Telemarketing List do it the same way you would market {wine} specifically to the Hispanic community, or the baseball-loving community, or the middle-aged snake charmer community: you just address Telemarketing List them directly in one voice, with an attitude and with the language they will recognize it.
It is largely about paying attention to Telemarketing List them and their specific worldview .” Why treat the gay consumer separately? But is this true? Do the same rules apply? Kotler wrote: “Salt buyers can be divided into blond and dark hair, but the color of Telemarketing List the hair does not influence the decision to buy.” In other words: WHY would you approach the gay consumer differently – or at least separately? Because: Being different people you Telemarketing List wouldn't reach otherwise? They live in different places, just read different magazines and watch separate TV shows?